How I've Helped The Online Dog Trainer Go From Frustration To Massive Profitability By Getting A 5X Return In Facebook Ads
With accurate conversion tracking and refreshed, engaging ads, I helped The Online Dog Trainer achieve massive profitability and a 5X return on Facebook ads, overcoming previous frustration and setting the business up for long-term success.
The Online Dog Trainer is an established online business providing dog training courses and resources for over a decade
The Challenge
The company was profitable and scaling quickly during the early years but due to increased competition they started having difficulties with making their Facebook advertising consistently profitable and with scaling.
They have worked with different agencies and service providers to help but they weren’t happy because the results they were getting weren’t profitable enough to sustain the working relationship.
The Solution
I was onboarded and, upon doing an audit on their Facebook ads, it was immediately revealed that they had no accurate and consistent conversion tracking system in place.
As a result, they couldn’t determine which ads were generating profitable results and which ones were not, causing them to lose on ineffective ads.
To resolve this, I help set up an accurate conversion tracking system. I made sure that we track conversions on actions that matter (leads and sales) and that we have a third party tracking solution in place so we can verify the data we’re seeing in the ads manager.
After implementing, we’re able to accurately track which ads and audiences were generating profits, allowing us to eliminate unprofitable ads and scale profitable ones.
Moreover, we refreshed their ads, as some had been running for a long time, causing ad fatigue among targeted audiences. We changed the messaging, angles, hooks, and added engaging subtitles to their video ads, increasing their engagement and effectiveness.
The Results
From losing money for months, I was able to help them get a 5X+ return on the first month and the succeeding months.
*Ads ROI
I was able to bring their acquisition cost drastically down making their ads more profitable and giving us the ability to spend more.
As a result of the changes I’ve helped implement, The Online Dog Trainer’s Facebook advertising campaigns became more profitable.
We’re able to increase their monthly advertising spend confidently knowing that their ads are generating profits. The business is now excited about their brand’s growth in the coming months and years.
Overall, I was able to help The Online Dog Trainer optimize their Facebook advertising campaigns, making them more profitable again and scalable.
The proper conversion tracking system combined with refreshed and optimized ads resulted in increased profitability and confidence in scaling their business.
If you need help managing and scaling profitable ads, book a call to schedule your risk free business acceleration session.