How To Generate Local Gym Leads For Less Than $8 With Facebook Ads [Case Study]
Do you want to generate more leads for your gym or fitness studio?
In this case study, I’m going to show you the exact campaign that we used to generate $8 leads for a fitness studio in Bakersfield, CA.
For the skimmers, here is what I’m about to share with you:
- How I get gym leads for our clients for less than $8 each.
- The exact ads, images, and copy that I used.
Let me ask you.
What would 177 leads in 60 days do for your business?
Ready? Let’s do this!
Part 1: Start With A Great Offer
One of the first things we discuss with a new client is the introductory offer.
Nearly all business owners hate offering deep discounts or free offers to get people to come in the door.
Free offers are one of the biggest misconceptions of marketing. You have to understand that the value is created after the experience.
Getting people in the door to experience your business is the hardest thing a business must do to survive so you need to remove as much friction as possible.
The best way to do that is not to ask a lead to take out his or her credit card on the first visit.
Once they do visit and they experience how great your business is, it is up to you and your sales staff to move them up your value ladder.
If you’ve never heard of the value ladder concept before, here is an example of what one looks like for most gyms:
Most people typically refer to these as “upsells.”
So, for this client, we offered a free class which was worth $25.
The free class would allow people to experience the excellent facilities and staff the studio has so people would keep coming back in the future.
Part 2: Ad Creative & Copy
For this client, we ran four different ads. Two were images, and two were videos.
All of these ads were utilizing Facebook’s Lead Forms because (in most instances) Facebook charges more for ads that drive people to a landing page or external source.
Why does Facebook do this? Because it is evil!
I am just kidding.
Facebook wants to keep users on its platform, so if you are using ads to drive people off of Facebook, it tends to be more expensive.
Facebook Lead ads are pop-up contact forms on the user’s screen, and after submitted, the form disappears, and the user can keep scrolling right on down his or her newsfeed.
Now that you know why we used Facebook Lead Ads for this campaign check out the ad below, which was the clear winner (look at that engagement on Instagram!).
Headline: Try 1 Class For FREE ✨
Text: Need a change of pace and a higher class of fitness experience?
Sync Yoga & Cycle offers…
✨ Yoga powered by therapeutic infrared heat
✨ Cardiovascular benefits of HIIT cycling (in our state of the art sound-system chamber 🎶)
✨ Targeted core strength and alignment
✨ Guided mindfulness meditation
So if you need a new, powerful fitness experience that’s anything but “routine” it’s time to try Sync Yoga & Cycle.
We’re giving away 20 coupon codes to try 1 class for FREE. Click or tap [DOWNLOAD] below to claim your coupon code!
*New Students Only Please
Call To Action: Download
Part 3: Ad Details
Best-Performing Ad
Ad Objective: Lead Form
Impressions: 36,469
(How many people saw the ad.)
Frequency: 2.05
(How many times people saw the ad on average.)
Clicks on Ad: 720
Cost Per Click: $0.60
Relevance Score: 8
Total Cost: $431.24
Entire Campaign
Ad Objective: Lead Form
Impressions: 72,629
(How many people saw the ad.)
Frequency: 2.40
(How many times people saw the ad on average.)
Clicks on Ad: 1,501
Cost Per Click: $0.67
Total Cost: $1,003.35
Relevance Scores: 7s, 8s, & 9s
Part 4: The Results
Before we jump into all the lead details for this campaign, I want to ask you one question:
What would 177 leads in 60 days do for your business?
As we mentioned above, there was one clear winning ad. Here are the results:
Best Ad Leads Generated: 96
Best Ad Cost Per Lead: $4.49
Here are the results for the entire 60 days this campaign ran:
Leads Generated: 177
Cost Per Lead Generated: $5.67
If you need help managing and scaling profitable ads, book a call to schedule your risk free business acceleration session.