How A Roofing Contractor Generated
$57,992 Sales With $3.5K Ad Spend
Using My Proprietary Two Step Facebook Ads Strategy In Just 4 Weeks!!!
The Challenge
Greg is a roofing contractor based in Minneapolis, MN. He’s been in the business for over 10 years and has helped a lot of families with their roofing needs.
Since last year, Greg has been experimenting on setting up his own Facebook advertisements to widen his business reach.
He didn’t know if he was doing it correctly and needed a way to generate a consistent flow of high quality leads. His lead generation effort is severely lacking.
THE EXPERIENCE
Greg and I were both part of a Facebook group for roofing contractors. Inside, he saw a comment that mentioned my name in one of the posts looking for an FB ads guy for roofers. Greg reached out to me and we hopped on the call to see how I can help him.
During the conversation, I shared with him the strategic plan that we’re going to implement to get him a consistent flow of high quality leads. Impressed with what he heard, Greg was convinced that the next best thing to do is to work with me.
THE PROBLEM
When asked about his single biggest challenge in terms of attracting quality leads for his roofing business, he mentioned that he wasn’t getting a consistent flow of high quality leads.
“I wasn’t getting a consistent amount of good quality leads. I didn’t have the time to manage my Facebook ads because I’m tied up servicing my clients. I didn’t know if I could do better with my online lead generation.”
He also tried working with other marketing service providers and was unhappy with the experience because most of the campaigns they were running were only brand awareness oriented.
The Solution
THE ACTION – “My Biggest AHA Moment”
During our first call, Greg was surprised that I asked questions to get to know his roofing business and presented a lead generation marketing strategy that we will use for his campaigns. It was something that he didn’t encounter with marketing providers who he had spoken with.
“On our first call, you were telling me about the different ways that you would incorporate in your marketing, your FB ads. And that impressed me and it was just different from everyone else, every other marketer I talked to. It was different. And so I just felt if you had a way of getting me a good amount of leads, then I took a chance on that.”
THE TURNING POINT
“You introduced me to a whole different new aspect of Facebook that I didn’t know existed and that’s a big difference there because the results are different. Your results are a lot better.”
According to Greg, it’s been 10 years since he had this kind of success in his roofing business. Leads consistently kept coming in and the majority were responding positively to his follow-ups.
The Results
In 2 weeks, Greg was able to close his first roofing deal generated from the Facebook ads. By the end of our first month running his campaigns, we had produced a total of 93 high-quality leads, 7 of which he was able to close!
“I feel that this is the best thing that happened to me in many years. Your expertise, your knowledge and marketing, and putting together a Facebook ad campaign that really works. We’re able to generate leads that convert and that is very good. I’m very pleased with the outcome that we’ve had so far. And I look forward to many many years of continuing to work with you and working together.”
After Greg made his first sale in the second week, things only got better.
Our ad campaigns generated a total of 93 roofing leads in four weeks, and he’s speaking with high-quality leads on the phone every day of the week.
As of this writing, Greg has generated over $57,992 in booked jobs with an ad spend of only $3,503.62. That’s more than a 10X return!
In 2 weeks, Greg was able to close his first roofing deal generated from the Facebook ads. By the end of our first month running his campaigns, we had produced a total of 93 high-quality leads, 7 of which he was able to close!
“I feel that this is the best thing that happened to me in many years. Your expertise, your knowledge and marketing, and putting together a Facebook ad campaign that really works. We’re able to generate leads that convert and that is very good. I’m very pleased with the outcome that we’ve had so far. And I look forward to many many years of continuing to work with you and working together.”
After Greg made his first sale in the second week, things only got better.
Our ad campaigns generated a total of 93 roofing leads in four weeks, and he’s speaking with high-quality leads on the phone every day of the week.
As of this writing, Greg has generated over $57,992 in booked jobs with an ad spend of only $3,503.62. That’s more than a 10X return!
“The biggest transformation I’m getting is I’m actually starting to get more roofing jobs without worrying about my lead generation. I can spend more time with my family. Do more family things and more planning. Less stress and make more money. It’s just a tremendous advantage and a change in my life.”
Weeks ago, when we had our first call, Greg shared how his roofing business struggled. He was just waiting for inquiries to come in and he’s now experiencing the exact opposite.
FUTURE GROWTH
Greg knows that the success he’s having right now is just the beginning and he’s excited to see what more is in store for him. And seeing how his roofing business is growing and thriving amidst the current pandemic, Greg is convinced that there’s more room for growth & success if Facebook Marketing is utilized the right way to reach out to more families in his area.
And if you’re still on the fence, here’s Greg’s last piece of advice…
“Do whatever it takes. Work with someone like John who has the expertise to get you in front of people who can afford to pay for your services and focus on closing deals and allow a marketer who has the expertise and experience to get you in front of people that you need to be in front of.
I mean it’s a win-win. You just have to do it. If you want to thrive in this business, I think, and if you want to make your life a lot easier, get more roofing jobs, hire a professional marketer. And I highly recommend John and his marketing team.”
If you’d like to see the same results for your roofing business, let’s talk.
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