From Ad Fatigue To ClickFunnels Two Comma Club Million-Dollar Success: Capital School's Remarkable Turnaround
Our advertising strategy overhaul led to Capital School’s remarkable million-dollar turnaround, overcoming ad fatigue and generating high-quality leads.
Our tailored approach resulted in more than a 4x return on ad spend and secured Capital School’s place in ClickFunnels’ prestigious Two Comma Club.
The Story
Capital School, owned by Brad Blazar, is an educational platform for entrepreneurs that focuses on teaching them how to raise capital for their businesses and investments. Despite offering a diverse range of learning resources and being profitable, Blazar was dissatisfied with the performance of his media buying team. This case study outlines how we helped Capital School achieve a more than 4x return on ad spend in just one month, and eventually generate a million dollars in revenue.
The Challenge
Capital School faced several issues with its media buying team:
- Poor ad creatives: The ads looked cheap and unprofessional, which did not align with the business image that Brad wanted to project.
- Low-quality leads: Many of the leads generated were unqualified and had limited experience in capital raising, business, and investments.
- Ad fatigue: The ads were not being refreshed regularly, leading to diminishing returns.
- Lack of communication: Blazar was not updated frequently on the performance of his ads and the communication with the media buying team was poor.
The Solution
After a thorough assessment of Capital School’s challenges, we implemented the Advertising Profit Maximizer System:
- Updated ad creatives: Recognizing the importance of maintaining a professional and trustworthy image for Capital School, we took the initiative to completely revamp the ad creatives. By incorporating high-quality visuals, clear messaging, and a polished design that aligned with the company’s brand, we were able to create a more compelling and credible advertising presence that resonated with the target audience and helped elevate Capital School’s reputation in the market.
- Refined messaging: To ensure that Capital School’s advertising efforts reached the most relevant audience, we revised the ad messaging with a focus on experienced entrepreneurs and investors. By crafting persuasive and tailored content that spoke directly to their needs, we were able to generate more interest and engagement among the ideal target audience, ultimately increasing the likelihood of converting high-quality leads.
- Improved targeting: Alongside refining the messaging, we also updated the ad targeting parameters to zero in on the ideal audience for Capital School. By leveraging data-driven insights and carefully selecting the most relevant demographic, geographic, and interest-based criteria, we were able to concentrate our advertising efforts on those individuals who were most likely to benefit from Capital School’s offerings and become valuable customers.
- Enhanced communication: Realizing the significance of maintaining a strong working relationship with Brad Blazar, we established a regular communication channel to keep him informed about the performance of his ads and discuss potential improvements. This open line of communication not only fostered a sense of trust and collaboration but also enabled us to make agile adjustments to the ad strategy based on real-time feedback and insights, ensuring that Capital School’s advertising efforts remained optimized and effective.
To successfully implement our tailored advertising strategy for Capital School, we invested the time and effort to thoroughly understand the needs and preferences of the company’s best customers and identify the resources that would resonate with its ideal audience. By conducting in-depth research, analyzing customer data, and engaging in open conversations with the client, we were able to gain valuable insights into the factors that drive customer satisfaction and loyalty.
Equipped with this knowledge, we were able to make well-informed decisions and implement targeted changes to Capital School’s ads, funnels, and sales processes. By crafting ads that truly resonated with the target audience, optimizing the customer journey through the sales funnel, and refining the sales process to better address the needs of potential clients, we significantly enhanced the overall effectiveness of Capital School’s advertising. This customer-centric approach ultimately resulted in higher lead quality, improved conversion rates, and a substantial boost in revenue.
Some of the new and improved ads we’ve set up that generated profitable results:
The Results
By implementing these strategies, we were able to:
– Generate higher quality leads and appointments
– Close more high-ticket sales
– Achieve more than 4x return on ad spend in the first month and maintain this performance in the following months
These improvements led to Capital School generating a million dollars in revenue, which qualified the business for ClickFunnels’ prestigious Two Comma Club.
The Next Steps
By identifying and addressing the issues in Capital School’s advertising strategies, we dramatically improved the business’s return on ad spend and overall revenue.
Brad is now extremely satisfied with the results and excited to continue scaling and achieving new milestones with the help of our Advertising Profit Maximizer System.
If you need help managing and scaling profitable ads, book a call to schedule your risk free business acceleration session.