How I Helped A Fitness Studio Generate $24,862 In Revenue With $879.47 In Facebook Ad Spend
If your gym or fitness studio is trying to get new leads but struggles to hit targets each and every month, you need to read this case study.
As I speak to more gym and fitness studio owners, I see one scary trend:
most gyms don’t have a way to generate high-quality leads.
And when there’s a system in place, it’s not constantly being tracked, optimized, or scaled.
The Challenge
The client is based in San Antonio, Texas. For the sake of anonymity, we are going to call the yoga studio PBS.
The main concern PBS had was consistency with leads being generated.
Getting 15 leads in one day and then getting zero leads for 4 days was hurting the business.
When the client approached me, he was working with another agency and the main issue with the old agency was he didn’t know if the campaigns were profitable or not.
The report below isn’t helpful to gym and studio owners like him because it doesn’t show what is going on with his campaign or the performance of his advertising investment.
As a business owner, he shouldn’t be focusing on these numbers.
The client needs to know the bottom line:
tell me if I am making money,
if things are good or bad and what you’re doing about it.
Two questions I ask all clients advertising:
1) are your Facebook ads working and
2) how do you know?
If you’re currently investing in marketing and advertising, do you know what your cost per lead or new member is?
Or your lead to member conversion rate?
The metrics I look closely include:
- Number of clicks
- Number of leads
- Cost per lead
That’s it!
The Solution
Here’s my 4 step process for a successful campaign:
- Strategize
- Develop
- Launch
- Scale
Step 1: Strategize
With every new campaign I launch, the most important stage is the strategy.
For PBS, I implemented the “Free Trial” lead generation strategy.
The three major elements of the lead generation system include Facebook ad, opt-in page, and the thank you page.
Step 2: Develop
Once the strategy is in place, we start the campaign development process.
The campaign development process includes:
- Copywriting for ads
- Building the audiences
- Graphic design for creatives
- Email sequence setup
- Notifications via email and dynamic excel sheet
The one thing every gym client I have loves is the way they are notified for each lead.
As soon as a lead is generated, the sales manager and general manager receive an email like this:
And each gym gets access to an excel document where the leads automatically get pre-populated with the time the lead was generated, their first name, their last name, email, and phone number.
This excel sheet allows us to see the status of each lead as the sales manager updates the stage of the cycle of each lead generated.
Step 3: Launch
Now that we have the strategy crafted and campaign developed, it’s time to launch!
For PBS, we started the campaign at $20/day.
In the early stages of launching a proven campaign in a new market, the numbers are usually incredible.
We start seeing leads for $1-2/lead because it’s the first time the market is seeing these types of ads with the exact copy and images proven to convert.
Naturally, the cost starts rising.
$1 leads are possible to generate for gyms and fitness studios short term but difficult to maintain.
The average is between $8-15 per lead.
Here is one of the campaigns I’ve set up for the yoga studio.
You can see the following performance numbers:
- $0.69 cost per click
- 32 number of leads
- $3.65 cost per lead
Step 4: Scale
When a campaign is profitable, we want to scale. I wanted Peter to spend $500/week but he didn’t want to move past $500/month.
The bottom line, I wanted to be respectful to Peter and continued spending $500/month.
You can bet I will be pushing him outside of his comfort zone to spend more and make more money for his studio 
The Results
To recap, I started working with Peter and PBS when they were spending $500/mo on advertising and didn’t know:
- What to measure
- If they were making money
- If the campaign is successful
- And much, much more
Within 45 days, I was able to:
- Develop a tailored campaign using one of my proven lead generation systems
- Define a business strategy to track, measure and optimize member growth
- Optimized Facebook ad performance to stabilize leads per day
- Implemented a sophisticated lead generation system
- Provided follow up phone, email and text sequences to increase show up and close rates
This is the bottom line:
$879.47
Spent
$24,862
Revenue Generated
If you need help managing and scaling profitable ads, book a call to schedule your risk free business acceleration session.